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Marsha Friedman: We've covered so much information, Al, and it's all been so good. I don't to help take up too i'll get to your time, but I have two questions I intend to make sure I ask. First, what are the thoughts about marketing today, as as opposed to seventies and eighties many of us didn't have things like the Internet, social networking, social media marketing, blogging, some others.? How has it changed marketing and do you think it's more complete?
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If you could have employees not really try ask your crooks to put their personal blogs on your company website. Having your employee's blogs on internet site shows your consumers and employees a person are an expert that loves their employee's perspectives. Sharing your company's values without the pain . world may make your marketing brand more pronounced and solid.
Follow up - Plate can be tricky. As PR people, it's within our blood (and our job) to followup. First of all, no is no. If a journalist has declined your pitch, do not argue! It's OK to come back with idea/angle, but don't try to convince them on exact sneakers pitch. Following up is part of the process, but important to walk a fine line between being effective and too aggressive.